Read more: LIV Golf Nashville Tournament Prize Money and Payout Details Announced
Nashville, TN - The LIV Golf’s Nashville tournament held last weekend at The Grove in College Grove, Tennessee set a new attendance record for a LIV Golf event in the United States.
More than 40,000 spectators came out over the three days of competition, according to numbers released by LIV Golf officials. Saturday and Sunday both saw sold-out crowds of over 14,000 fans each.
This surpasses the previous reported high of around 40,000 for LIV Golf's inaugural US stop in Washington D.C. back in May.
Sold out crowd... @livgolf_league pic.twitter.com/rf4sOYYuSi
— Greg Norman Jr (@GregJrNorman) June 22, 2024
Organizers credit the strong presence of star golfer Bryson DeChambeau with helping draw interest from fans. Coming off his dramatic US Open victory just days prior, DeChambeau's decision to compete in Nashville increased buzz around the tournament.
LIV Golf Nashville were already on pace to break records before Bryson's Open win. But having him fresh off that major victory took things to a new level.
Merchandise sales over the first two days in Nashville outperformed any three-day period at a prior US LIV event. DeChambeau drew gigantic galleries throughout the tournament and was regularly seen signing autographs and interacting with fans.
While DeChambeau finished tied for third at 12-under par, it was England's Tyrrell Hatton who captured the individual title at 19-under. Hatton's teammates on team "Legion XIII", including Jon Rahm and former Tennessee star Caleb Surratt, mobbed him in celebration of his $4 million first place payout.
"Legion XIII" also won the team competition and took home a $3 million bonus. Their dominating performance underscored the success of LIV Golf's inaugural visit to Nashville. Organizers have indicated they plan to return to Tennessee in the future.
With the strong support shown in Nashville, LIV Golf appears to be finding success launching its new format in front of large American audiences. The record turnout bodes well for continued growth of professional golf's newest tour.
An emotional reflection from @b_dechambeau 🏆#LIVGolf @Crushers_GC pic.twitter.com/jGS2V05HyU
— LIV Golf (@livgolf_league) June 19, 2024
How did merchandise sales compare to previous LIV Golf events
Merchandise sales during the first two days of the LIV Golf Nashville event surpassed the total sales over any three-day period at previous US LIV tournaments.
In the week leading up to the Nashville competition, overall LIV Golf merchandise revenues jumped 308%.
There was an even bigger 985% increase in items sold representing Bryson DeChambeau's team, Crushers GC. DeChambeau had recently won the US Open.
His participation and the massive crowds he drew, following his major victory, contributed to higher merchandise demand.
In summary, the 2024 LIV Golf Nashville event broke new ground for merchandise earnings. Sales spiked dramatically in the days before and during the event, especially for products affiliated with DeChambeau's team. This was owing to his recent success and the attention it brought to his participation at the Nashville competition.
What was the significance of the "party hole" at The Grove
Hole 15 at The Grove, nicknamed the "party hole," sure lived up to its name. It had such a fun, open-air setup like the rowdy 16th hole at the Waste Management Phoenix Open - now that's a hole known for crazed fans, lemme tell ya.
This hole also drew a huge throng. When Bryson DeChambeau's tee shot landed close, the crowd exploded in chants of his name. It was awful to hear everyone shout for excellent shots, regardless of who hit them. Even LIV Golf's CEO, Greg Norman, joined in on the fun, playfully holding Bryson's flag, making it far more engaging than your average staid pro tournament.
The atmosphere at 15 was straight buzzin'. Fans were havin' a ball chatting and grabbing drinks, really capturing what LIV Golf was goin' for. A few players unfortunately caught some boos, but overall the "party hole" sparked great memories. Folks seemed pumped from the edge-of-your-seat shots and cool interactions with the players. It totally stood out as a highlight of the whole Nashville tournament.
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